Growth Marketing Lead

Permanent employee, Full-time · Berlin, Germany, London, UK, Barcelona, Spain

TL;DR

We’re hiring a Growth Marketing Lead to drive full-funnel growth across the deepset AI Platform and Haystack community. You’ll translate deepset’s strategic goals into growth programs where you will run digital and field demand experiments, analyze results, optimize inbound and outbound funnels, and partner closely with Sales, Product Marketing, Developer Relations, and RevOps to drive pipeline and revenue. Ideal for a data-driven growth marketer who thrives on rapid experimentation, finding repeatable wins, and scaling them into playbooks that drive high-quality demand.

Why deepset

At deepset, we’re on a mission to make custom AI solutions in production accessible to every organization. With Haystack, thousands of developers build advanced LLM agents and applications every day. Our Haystack Enterprise offering adds enterprise support, while our enterprise-ready AI Platform helps organizations solve next order challenges in testing, governance, and scaling. We’re remote-first, flexible, and built on a culture of trust, innovation, and ownership. You’ll collaborate with top-tier tech talent, tackle meaningful challenges, and help transform sophisticated AI into clear customer value, personalized journeys, and ultimately real-world solutions that transform companies with technical precision and high business impact. In a noisy AI landscape, you’ll be the one turning signal into repeatable demand programs that cut through and scale.

What you will do

Activate and refine business and technical ICPs by mapping use cases, messaging, and personas to campaigns, channels, and field events
Continuously design and run high-tempo demand experiments across web, social, paid (with agency), email, landing pages, and content syndication, scaling success based on results
Drive high-conversion, inbound growth via the Haystack community (1000s of companies), SEO (with agency), partners, and organic social
Build outbound programs combining SDR sequences with industry, use case and Haystack aligned paid campaigns, analyzing call and engagement data to refine cross-functionally
test and scale repeatable webinar, roundtable, and event formats that consistently generate ICP-qualified pipeline.
Track funnel performance with RevOps using attribution, conversion, and pipeline metrics from awareness through leads, MQLs, meetings, and opportunity stages
Close the loop fast: measure, learn, and pivot campaigns to double down on what works and cut what doesn’t.
Collaborate with Product Marketing, DevRel, Sales, and Product to align messaging and feedback
Manage your budget with focus on ROI, repeatability, velocity, and channel/tactic performance
Monitor market trends, competitor moves, and emerging whitespace opportunities

Requirements

5+ years of experience in data-driven B2B SaaS or deep tech marketing
Strong track record with full-funnel growth with demand gen and pipeline ownership
Hands-on experience running multi-channel campaigns and demand experiments to develop growth playbooks yielding the best results
Proven ability to cut through the noise in a fast-moving category like AI
Ability to drive tight feedback loops with Product, Product Marketing, and Sales to ensure messaging learnings and evolutions are adapted quickly into demand
Deep familiarity with ICP mapping, segmentation, and value-based messaging
Skilled in HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, and Salesforce, as well as user, sales, and intent analytics platforms
Experience managing SEO and paid media agency partners for alignment and refinement against business goals
Growth mindset—you thrive on analytics, experimentation, measure relentlessly, and turn insights into scalable demand plays.
Experience marketing to both technical (e.g., developers to CIOs) and enterprise buyers (e.g., Line of business owners by industry)
Able to operate independently with guidance in fast-paced environments and prioritize based on impact

Nice to have

Experience with open-source developer communities
Background in marketing LLM or AI technologies
Prior demand experience in early-stage or high-growth startups within high-growth, competitive markets like AI
Familiarity with RevOps or growth analytics tooling
Experience with event marketing (webinars, roundtables, field events)

Benefits

Remote-first setup with flexible hours & tech of your choice
30 days vacation + extra days for family sick leave
Competitive salary & stock options for every team member
Monthly sports & mental health support allowance with Oliva
Annual learning & development budget
Monthly team socials & in-person meetups
Dog-friendly Berlin HQ

Apply for this job

About us

Founded in 2018, deepset builds open and enterprise-grade tools that help teams build AI with purpose. From Haystack, our open-source framework, to the deepset AI Platform, we give developers and organizations the building blocks to solve complex, high impact challenges with AI – with full control, transparency, and sovereignty. Backed by GV and Balderton, we’re growing the world’s production AI community and customer base solving challenges too critical to get wrong.

Apply for this job

Your application!

We appreciate your interest in the deepset GmbH. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at careers@deepset.ai .