Product Marketing Manager

Permanent employee, Full-time · Berlin, Germany, London, UK, Barcelona, Spain

TL;DR

We’re hiring a Product Marketing Manager to drive go-to-market, sales enablement, and content for our LLM-powered platform. You’ll collaborate across Product, Sales, and Marketing to shape messaging, launch new features, support campaigns, and turn market insights into action. Ideal for someone who blends strategy, storytelling, and technical curiosity.

Why deepset

At deepset, we’re on a mission to make custom AI solutions accessible to every organization. With Haystack, thousands of developers build advanced LLM applications every day, while our enterprise-ready AI Platform helps companies turn large language models into business value. We’re remote-first, flexible, and built on a culture of trust and ownership. You’ll collaborate with top-tier tech talent, tackle meaningful challenges, and help transform complex AI into solutions that are simple, powerful, and ready for the real world.

What you will do

Develop product positioning, messaging, and content that resonates with target personas
Drive go-to-market initiatives for new products and features
Partner with Sales, Product, and Customer Success to deliver compelling use-case driven sales plays
Translate product capabilities into high-impact materials for campaigns, website, blog, events, and more
Conduct market and competitive analysis to identify opportunities and differentiation
Deepen our understanding of ideal customer profiles through insights, research, and feedback
Support the business with enablement tools, product launches, and internal comms
Influence product roadmap with market and customer insights
Act as a subject matter expert on your product area, both internally and externally

Requirements

3+ years in B2B SaaS product marketing, ideally with AI or developer tools
Excellent communication skills with the ability to simplify complex topics
Proven experience building sales materials, content, and messaging frameworks
Strong collaboration and stakeholder alignment skills
Confident in market research, competitor analysis, and customer insights
Comfortable working cross-functionally in a fast-paced environment
Analytical mindset with a strategic bias for action

Nice to have

Experience marketing technical products to both business and developer audiences
Familiarity with LLMs, NLP, or open-source developer tools
Background supporting enterprise go-to-market teams
Hands-on content creation skills (blog, video, social, enablement)

Benefits

Remote-first setup with flexible hours & tech of your choice
30 days vacation + extra days for family sick leave
Competitive salary & stock options for every team member
Monthly sports & mental health support allowance with Oliva
Annual learning & development budget
Monthly team socials & in-person meetups
Dog-friendly Berlin HQ

Apply for this job

About us

Founded in 2018, deepset builds open and enterprise-grade tools that help teams turn language into action. From Haystack, our open-source framework, to the deepset AI Platform, we give developers and organizations the building blocks to solve real problems with LLMs. Backed by GV and Balderton, we’re trusted by startups and global enterprises alike.

Visit us to learn more: Website | GitHub | Linkedin | X (Twitter)

Apply for this job

Your application!

We appreciate your interest in the deepset GmbH. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at careers@deepset.ai .